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Focus Group Facilitation
Taxonomy Code: TP-6500.1900-210
Programs that facilitate focus groups for nonprofit organizations, small businesses or other groups that want to use this evaluation method to test a new idea or evaluate a product or service. The role of a focus group facilitator is to promote debate, perhaps by asking open-ended questions; challenge participants, especially to draw out people's differences, and tease out a diverse range of meanings on the topic under discussion; probe for details; and move the discussion forward when the conversation is drifting or has reached a minor conclusion. Facilitators must also keep the session focused, ensure that everyone gets a chance to speak and avoid giving personal opinions that might influence participant perspectives.